Hike Uplift (CO) :30
client: Coca Cola Corporation (June 2010)
Directed by: Kris Koster
A low budget Coca Cola commecial serviced toward online advertising campaigns and used to target teenagers. 00:30 version.
“Several teens arrive at the end of their hike in beautiful mountainous surroundings. One teen helps another out by lending him a lift up a rock face when he stumbles.The ‘helped’ teen then rewards his kindness by handing him the first Coke out of the cooler bag for a truly uplifting experience. The teens then all sit around, drinking Coke and enjoying a happy moment at the summit.”
Shot in June 2010.